Every production is different, but they all have one thing in common: people.

Understanding what a team needs, anticipating challenges, and creating the conditions for great work is what I enjoy most about being a producer. It’s the mindset I bring to every commercial shoot, brand activation, and live event.

My work spans still, motion, and event production, partnering with agencies, brands, and cultural institutions including Publicis Groupe, North Six, The BigMama, Tomboy Production, By All Means Creative, Lamborghini, The Coca-Cola Company, Peggy Guggenheim Collection, Stellantis, and Aesop, among others.

I’m a hands-on producer with a calm approach, a sharp eye for detail, and just the right amount of irony when it’s needed most. I naturally read the room, anticipate challenges, and create an environment where clients, creatives, crews, partners, and guests can do their best work.

What I love most about production is knowing when it’s working. You can feel it in the room—in people’s faces, the conversations they have, and the feeling they leave with.

I believe great productions are built on trust, open communication, and genuine collaboration. Delivering a successful project matters, but how people experience it, whether they’re creating it or living it, matters just as much.